EY-Parthenon clients in consumer products and retail are operating in markets with rapid changes in consumer behavior. More disruptive developments and technologies — like artificial intelligence and machine learning, voice control, virtual and augmented reality and 3D printing — are likely to keep this rapid change going for many years. In this world, successful propositions focus on convenience, trust, personalization, experience or impact.

We support retailers in a variety of categories, such as food, fashion and do-it-yourself, on topics ranging from digitalization, product range and pricing strategies and store portfolio optimization. We support fast-moving consumer goods companies in their mission to build scale, innovate and to become and remain trusted advisors for consolidating food retailers. We support consumer brands on their quest to identify new growth opportunities in existing markets or abroad and to define channel strategies in the digital world.